Your “Static” Website May Be Costing You Clients: A Proper Video Solution

Quick Summary: Most visitors don’t read websites anymore—they scan, scroll, and decide fast. This blog explains why adding video to your site builds trust quicker, reduces friction for prospects, and can improve engagement signals that help you convert (and potentially rank) better.

It may be a tad bit ironic, since you’re reading this, but I’ve been hearing it more and more lately…nobody is reading your copy. That’s because these days, people don't necessarily read websites. They scan them. They scroll through like it’s a social media feed. We spend hours agonizing over the "About Us" section, checking the spelling, and treating our websites like digital brochures. But we are operating on a dangerous assumption: that the visitor has the time, patience, and attention span to wade through paragraphs of text.

In 2026, they probably don't.

If you rely solely on written words to sell your business, you aren't just outdated; you are leaving money on the table. Here is why video is no longer an "optional upgrade" for your site…it is a necessity.

1. The Trust Accelerator

Especially in the “B2B” world, purchases are calculated, not impulsive. Clients are naturally skeptical, especially in the age of AI. How many websites have you seen that say something like: "We are the industry leaders" on a landing page. Text claims are easy to fake, and way too many are doing it.

But you can’t fake the energy of a real team, the buzz of a busy warehouse, or the face of a founder.

This is where commercial video production does the heavy lifting. It fast-tracks the "know, like, and trust" factor that usually takes months of email chains to establish. It proves you are a real entity, not just a URL. It gives you an identity that words just can’t. A video can create a gut-level bond…It’s a virtual handshake.

2. The "Path of Least Resistance"

Users are lazy. Good UI (User Interface) isn't just about pretty colors; it's about making things easy. Asking a prospect to read a 500-word case study is asking them to do work. Asking them to hit play on a 60-second clip requires almost zero effort and watching that 60-second clip can be done while walking the dog, feeding the kids, waiting for an appointment, etc…

Video is the path of least resistance. It allows you to deliver complex value propositions without asking the user to work for the information.

3. The Google Factor

We know search engines love video. But it’s not just because they like movies. It’s because video keeps people on the page.

When a user stays to watch a video, your site’s “dwell time” increases. This signals to Google that your site is relevant and satisfied the search intent—especially for commercial video production in Minneapolis. The average user spends 88% more time on a website with video. By embedding a high-quality brand story or explainer video above the fold, you are physically stopping the scroll and buying yourself those crucial extra seconds of attention.

On top of that, video content often appears in search results where text pages don't, specifically in the "Video" tab and rich snippets, which drastically increases your chances of being found. Plus, if someone likes your video, it can easily be shared with others.

Start Showing, Stop Telling

Your website shouldn’t be a library; it should be a dynamic experience built to capture a distracted audience…and video is the most efficient tool in the box.

Author Bio:

Mike Meyerson is a NY based video producer and is the founder of Absolute Motion, a full-service video production company that helps brands navigate the technical and creative decisions behind effective video marketing.